Comments on: Who’s reading? http://www.ar-com.com/blog/looking-at-the-media-we-use-to-deliver-messages/whos-reading/ The blog for the corporate communicator Wed, 20 Aug 2008 14:51:11 +0000 http://wordpress.org/?v=2.1.3 By: Michael_ONeil http://www.ar-com.com/blog/looking-at-the-media-we-use-to-deliver-messages/whos-reading/#comment-245 Michael_ONeil Mon, 10 Dec 2007 17:37:36 +0000 http://www.ar-com.com/blog/looking-at-the-media-we-use-to-deliver-messages/whos-reading/#comment-245 Carmi, I think the questions you raise in your bullet points are really interesting. In a different/broader context, they're also questions that I think advertisers need to be asking themselves...in which audiences will "impressions" be replaced by "participation" (or "conversation") as the key measure of reach? On the more personal level that your post is geared at - you've clearly been successful at using your blog(s) to engage with a pretty large (and I would guess, diverse) group. What do you think are the characteristics of people who are best reached through interactive media? Carmi, I think the questions you raise in your bullet points are really interesting. In a different/broader context, they’re also questions that I think advertisers need to be asking themselves…in which audiences will “impressions” be replaced by “participation” (or “conversation”) as the key measure of reach?

On the more personal level that your post is geared at - you’ve clearly been successful at using your blog(s) to engage with a pretty large (and I would guess, diverse) group. What do you think are the characteristics of people who are best reached through interactive media?

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