Last week I participated in a panel discussion on social media.  The event was put on by the Legal Marketing Association.

The audience was made up of law firm business developers and marketers.  I was really impressed with the level of knowledge in the room and the willingness to consider trying new approaches in a profession that is not know for its innovations.  I was also amazed by evolution of the Internet as a medium since the time I was practicing law, which is not that long ago.  Then, most marketing was done via print and email, and Facebook was not even a gleam in Mark Zuckerberg’s eye.

For a podcast of the event please go to the Newswire Web site, courtesy of Parker Mason.  Click here to listen or go to http://podcast.newswire.ca/media/lma20081127.mp3.