Mary Meeker’s 2014 Internet Trends Report – An Annual Must Read

If this is not on your reading list already, it should be.  It is insightful, well written, and considered by many as the State of the Union Address for all things Internet. Here are some highlights: •    Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic […]

Is your writing a victim of marketing speak?

The next time you have a free moment, take your latest piece of written content and cover up your company name. Without it, can you still tell that the material is written about your company? Or could it apply to any one of your competitors? If your writing is laden with marketing speak—overused words and […]

Simple ways to add value to your writing

Information becomes content when it adds value to the customer experience. The best way to do this? Show – don’t tell. As a leader in your field, the best way to create valuable content is to showcase your talents, proprietary knowledge or expertise. Here are a few ways to do that: 1)      Offer insight Sure, […]

You’ve already found your next blog post

When it comes to generating new content, many businesses tend to reinvent the wheel rather than work with what they already have. Chances are, if you’ve been writing content for a while, your next blog post is already written. Here are a few places you can find it: 1. Old content The best place to […]

Tweets, Facebook Posts and Headlines – Is There an Ideal Length?

According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks.  The article also provide some backup research. Here are the highlights: •    Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets •    Facebook posts of 40 […]

Your Company’s Social Data – Do you have a Clue?

In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include: – Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds […]