Getting Social In House
Most companies that have ventured into the social media space have focused almost exclusively on marketing. Very few have considered the tremendous benefits that can be unleashed by using social media tools within their company. In a good piece in IT Business, Robert Scheier gives a number of examples, ...
Bringing Social Media into the Strategic Planning Tent
A few weeks ago, I had the pleasure of presenting at Federated Business’s Strategic Planning Skills event. When the invitation to present arrived a few months earlier, the topic at first blush seemed a little awkward. Once I started to research it, I was amazed at social media’s potential impact ...
OMG, is Social Media just a fad? Part II
Last week I promised to follow up with metrics from a recent study conducted on the growth of social media. Note: In my last post I indicated that the metrics I will list came from Pew Internet & American Life Project. While Pew was quoted in one of ...
OMG, is Social Media just a fad? Part I
September is on the calendar and school back in session. While enjoying the sunshine by the lake, I still received a steady stream of questions about this crazy world of social media. One of the more common ones – Is this thing here to stay? ...
Go Mobile or Go Home
A recent study covered by the tech site Mashable indicates that consumers are now spending more time on mobile apps than the Web. In June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of Web surfing (see chart below). This change in user ...
Goupon Groupoff – Part II
In the first part of this post we established that all is well for Groupon. Are the merchants using the service enjoying similar success? By the company’s sheer growth, the answer would seem to be a resounding “yes” but it is a little more complicated than that. The ...
Groupon Groupoff
Chicago based Groupon ("group coupon") is one of the great technology stories in recent memory. For those of you who still spend most of the time in the physical world, Groupon is a deal-of-the-day website localized to major markets that promotes itself with the now well-known tag line: 1 Ridiculously ...
A tip from my 10 year old on how great leaders inspire action
A couple of days ago I received an email prodding me to watch a video. The email came from my 10 year old Jared. A day later while sipping my daily Americano (Kona beans I might add) I clicked on the link. Within the first 30 seconds ...
Building Brands and Booking Business with Facebook
Is having 600 million friends a good thing?
Some of the greatest challenges our clients face today include managing their employees’ use of social networks and enacting social media policies that work in the real world. Crossing the line between the personal and the professional happens in the click of a mouse and most often, ...
