There comes a time in every company’s life where you just have to grow. That’s where we find ourselves at AR Communications these days, and it’s a good place to be.

Of course, that means we need to find a sales person. And not just any sales person. We’re not just any company, after all.

If you think we’re the kind of company for you - or if you know someone who might fit the bill, click here or paste the following URL into your browser for more info:
http://www.linkedin.com/jobs?viewJob=&jobId=528636

Thanks!

I learned an important lesson yesterday: Sometimes, it’s about what you DON’T say.

The big consumer-tech news this week is that Rogers has finally reached an agreement with Apple to sell the iPhone in Canada. The technologist in me thinks this is neat, and I’ve been chatting with journalists - including Canadian Press, CTV NewsNet and AM640 - about what this means.

Although we can chat for days about the iPhone’s impending arrival, what sticks out is what Rogers didn’t say:

• When it would be available
• How much it would cost to buy
• How much subscriptions would cost
• Which device it would be (old, slow iPhone or snazzy new 3G iPhone)

So, essentially, Rogers had nothing to say yesterday. But they released their "news" anyway. And got tons of free media coverage in the process.

The lesson? Sometimes, you don’t need to wait until all your ducks are in a row before you go public. Sometimes, saying nothing is enough to get people to start talking about your product or service. Of course, it helps if your product or service is buzzworthy to begin with - and you need to eventually deliver on what you’ve promised, otherwise all that great buzz will go sour pretty quickly. But there’s a nugget of truth in the Rogers experience that’s applicable in a lot of business marketing scenarios.

Nice job, Ted.

If you weren’t able to join us for our teleseminar earlier today, we’ve got great news for you: We recorded it and have made it available online. To listen in, click here.

In this teleseminar, we cover the convergence point of technology, communications and marketing. But there’s only so much you can discuss in one teleseminar, of course! So we’ll be picking up our microphone again soon - and regularly thereafter - to talk about the topics that matter to you and your business.

Your turn: So what topics do you want to hear us discuss in future teleseminars and podcasts? You ask…we’ll deliver.

We are often approached to share our thoughts on leading edge technology and its impact on business. The results appear fairly regularly in mainstream media and trade publications, as well as electronic and online media across Canada. (See our Insight & Commentary page for a few past links.)

The Globe and Mail is running an article we wrote that shares additional insight into the top technology trends for small and mid-sized businesses in 2008:

Business technology trends to watch in 2008

Oh, while you’re learning all there is to know about the technologies to watch, click on over here to reserve your spot for even more insight and wisdom. We’re excited about our new Technology Market Advisory offering and we hope you will be, too. We’re kicking things off with a complimentary teleseminar on Wednesday, February 20, 2008 at 11:00 a.m. Eastern. Drop by, virtually, and you might win a decidedly real iPod. Click here for more.