Tweets, Facebook Posts and Headlines – Is There an Ideal Length?

According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks.  The article also provide some backup research. Here are the highlights: •    Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets •    Facebook posts of 40 […]

Your Company’s Social Data – Do you have a Clue?

In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include: – Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds […]

Fifty essential mobile marketing facts what impact will they have on your company

With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries.  Here are some key highlights from this recent article in Forbes Magazine: •    70 percent of mobile searches lead to action within one hour. (It takes a […]

10 Surprising Metrics That Will Make You Rethink Your Social Strategy

In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies. Here are some highlights: 1.    The fastest growing demographic on Twitter is the 55–64 year age bracket 2.    189 million of Facebook’s users […]

Facebook Marketing – What Works and What Doesn’t

An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook.  Here are some highlights: 1.    78% of U.S. Facebook users are mobile 2.    Paid ads improve reach and post performance 3.    Negative feedback hurts conversion 4.    Facebook hashtags are NOT working 5.    And the highest CTR (click […]

How Secure are your Social Media Initiatives?

The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security.  Some examples include: •    Centralizing social media channels •    Taking the necessary steps to protect passwords […]

The 50 Most Important Content Marketing Stats You Need To Know

NewsCred,  a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation.  Here are some highlights: •    27,000,000 pieces of content are shared every day •    72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR •    64% of […]

Why Content Marketing Matters More Than Ever

An excellent article in Fast Company by LinkedIn’s Jonathan Lister discusses why your content marketing strategy will ultimately decide whether or not customers will do business with you. Some highlights: Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options There are a myriad of ways […]