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The Art and Science of Market Research
Strategies for improving the effectiveness of your market research initiatives
Executive Summary
Shifting consumer demands. Evolving market realities. Emerging competitive forces. These days, corporations eager to remain relevant must take a much broader range of considerations into account. That's where market research comes in. Yet, capturing relevant answers from a market research initiative may not be as straightforward as it seems. After all, it's an age-old cliché that numbers can be manipulated to prove any premise. That's why corporations must gain a solid understanding of the various forms of market research before embarking on initiatives of their own. In this report, you will learn how to improve the effectiveness of your research initiatives to uncover the information most relevant to your business.
Featured Experts
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Kim Bercovitz, Ph.D., President and Founder, The Research Doctor, a think tank that helps transform research into plans of action. Kim has over 18 years of qualitative research experience that builds on her background as a behavioral/social scientist, combined with Harvard training in negotiation and advanced study of community mediation
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Hy Mariampolski, Ph.D., Managing Director, QualiData Research Inc., as well as a leading worldwide consultant and award-winning authority on qualitative marketing research. Over the course of his 25-year career, he has pioneered the use of ethnographic and observational approaches in market research, and has authored two major texts on these topics
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Alan Middleton, Ph.D., Assistant Professor of Marketing and Executive Director of Executive Development, York University's Schulich School of Business. Former President and CEO of the J. Walter Thompson advertising agency in Japan, Alan possesses over 23 years of experience on the front lines of marketing in the UK, U.S., Norway, Japan, China, and Canada
Length: 30 pages
Price: CAD$397
Our risk-free guarantee
If you are not completely satisfied with this report for any reason, you can return it at any time within 90 days for a 100% refund of your purchase price.
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